Nongfu Spring Huangshan Facility’s Interior Design Shines Brightly
Following the successful completion and delivery of the Nongfu Spring Huangshan production base architecture?[Link],?OBERMEYER has meticulously designed a comfortable, elegant, and high-end activity space for the base's 3,536-square-meter internal public areas. This design not only meets?ancillary?needs but also integrates functions of industrial tourism, brand display, and interactive experiences. Through careful attention to design style, material selection, color matching, spatial layout, and user experience, it offers visitors a unique "water-seeking journey" experience, highlighting Nongfu Spring's core philosophy of harmonious coexistence with nature.?
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Design Concept: A Journey to Discover Water
Drawing inspiration from Nongfu Spring’s brand philosophy of “natural and healthy” and the unique landscape of Mount Huangshan, the design team seamlessly integrates natural elements such as bamboo, water, and stone into the interior. Through the use of natural colors, bamboo forms, folded panel elements, and fa?ade features, a modern yet nature-infused atmosphere is created. As visitors move through the space, they embark on a symbolic journey to discover water, experiencing the full process from searching for the water source and sensing its form and vitality, understanding and experiencing the production process of water extraction, processing and filling, learning about water health and tasting the product results. Each area is thoughtfully connected under this narrative, forming a cohesive and immersive experience.
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Spatial Experience: An Immersive Water Journey
1. Reception Hall: Tracing the Source of Water
Upon entering the reception hall, visitors are immediately greeted by a striking, floor-to-ceiling product display wall, showcasing Nongfu Spring's most iconic core product – drinking natural water – effectively highlighting and reinforcing the brand's presence. The suspended lamp posts, resembling cascading water, guide visitors up the staircase behind the display wall, inviting them to embark on a journey to explore the natural sources of Nongfu Spring's water. From the moment they step into the space, visitors are drawn to the call of nature.
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2. Exhibition Hall & Auditorium: A Winding Exploration of Craftsmanship
Located on the second floor, the exhibition hall is a crucial stop for visitors. At the center of the space stands an independent audio-visual hall, positioned at a 45-degree angle to the exhibition area. This layout creates a surrounding space that forms a winding exhibition pathway with a balanced density, inviting visitors to explore like water prospectors in a mountain stream. The chandelier extending from the hall above guides the way, complementing the streamlined display booths to create a flowing and harmonious aesthetic. The audio-visual hall’s curved walls soften the space, providing a comfortable environment for viewing and resting.
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3. Visitor Corridor: Chasing the Flow of Water
Situated midway to the end of the corridor, the craftsmanship exhibition area features a 9-meter-wide walkway with a flowing floor design and light strips, resembling the flowing shape of water. As visitors walk through, they feel as if they are following the water source. When they encounter areas where the water flow seems to pause, their pace naturally slows, allowing them to savor the intricate details of each craftsmanship process.
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4. Visitor center: A Taste of Nature
The water tasting area serves as a transition from the craftsmanship display area. Inspired by the concept of a conveyor belt, the tasting table is supported by tempered glass, creating the illusion of a floating production line. Visitors can sample products as if picking them directly from the line, offering an unparalleled immersive experience.
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5. Visitor Shop: Where Details Make the Difference
The Visitors' Shop is the final stop on the tour route. The space and furniture are predominantly crafted from warm bamboo and wood tones, complemented by vibrant fabric seating, which together create a casual shopping atmosphere and a welcoming resting area. Display cabinets and counters are arranged along the flow line, ensuring a rational and clear circulation path. The color palette of the leisure seating draws inspiration from the exterior fa?ade elements, resulting in a natural and soft palette that still feels lively.
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6. Staff Restaurant: A Retreat of Nature and Humanity
The staff restaurant extends the architectural language of the entire facility. Warm timber tones paired with crisp white finishes foster a cozy, inviting dining atmosphere. An open-plan layout maximizes natural light, while a layered lighting strategy elevates the sense of quality and elegance. In every detail, the space reflects the company’s commitment to employee care and its brand culture of harmony with the natural world.
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From the reception hall to the staff restaurant, every space weave brand culture into industrial aesthetics. Light-toned timber, bamboo accents, and a natural palette embody Nongfu Spring’s philosophy of harmony with nature while showcasing OBERMEYER’s forward-thinking approach to industrial design.
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Conclusion
The interior design of the Nongfu Spring Huangshan plant is a masterpiece that seamlessly integrates industrial tourism with brand culture. By thoughtfully orchestrating a series of spaces and crafting immersive experiences, it has created a facility that is not only highly functional but also aesthetically pleasing. This design not only serves as an efficient production building for Nongfu Spring but also offers a memorable “water-seeking journey” that showcases its core philosophy of harmonious coexistence with nature. It sets a new benchmark for industrial tourism and branded experience spaces in China.
